As you may know, Philadelphia is synonymous with Rocky Balboa. Millions come to the City of Brotherly Love every year to run up the famous “Rocky steps” at the Philadelphia Museum of Art and have their photos taken with the Italian stallion.
As the official visitor center of the Philadelphia region, we wanted to share in this excitement and offer our visitors “a first-hand” experience with the world famous boxer. We turned to Icon Poly who did an amazing job and did not disappoint with our custom made statue of Rocky. From the black knit cap to the Converse “Chuck Taylors,” this was Rocky Balboa.
Since our unveiling on Memorial Day Weekend, hundreds of visitors have taken a snapshot with Rocky sharing it on social media, generating hundreds of thousands of impressions that help promote our building and the services we provide at the Independence Visitor Center.