The Heart of Louisiana

The Heart of Louisiana is a public initiative led by Explore Alexandria/Pineville (formerly the Alexandria/Pineville Area Convention & Visitors Bureau).

At the core of this initiative is The Community Heart Project aims to leave a lasting mark on our region—one heart at a time. Our vision is to engage the community in a collective effort to enhance our surroundings and uplift our community.

Spearheaded by Explore Alexandria/Pineville, The Community Heart Project seeks to unite residents through the power of art and creativity. By showcasing diverse artistic expressions, this project will enrich the cultural landscape of the Alexandria/Pineville area. The installation of vibrant, heart-shaped artworks will serve as eye-catching attractions for both locals and visitors, helping to promote tourism and pride in our region. These heart-shaped installations will stand as lasting symbols of unity, creativity, and love for generations to come. The Community Heart Project encourages community members to actively participate in beautifying their surroundings, fostering a deep sense of ownership, connection, and pride.